Dermal Therapy: It Works. The background to our groundbreaking campaign.
In 2023, we set out to better understand what truly drives consumer choice in the therapeutic skincare category. The insight we got was powerful: the number one thing people want is a product that works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works!’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now in 2025, we’re turning up the volume with ‘It Works 2.0’. Featuring new and returning Dermal Therapy influencer loyalists with a combined reach of over 20 million, this winter’s campaign will be unmissable. This Nationwide campaign will see 550+ billboards across highways, railway stations, high streets and even bus & tram wraps! You won’t just hear about Dermal Therapy this winter. You’ll see it. And you’ll know: It works.
When we measured Dermal Therapy against this benchmark, the results spoke for themselves – consumers rated our products exceptionally high for efficacy.
This insight inspired the launch of our ‘It Works!’ campaign in 2024 – a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
Now in 2025, we’re turning up the volume with ‘It Works 2.0’. Featuring new and returning Dermal Therapy influencer loyalists with a combined reach of over 20 million, this winter’s campaign will be unmissable. This Nationwide campaign will see 550+ billboards across highways, railway stations, high streets and even bus & tram wraps! You won’t just hear about Dermal Therapy this winter. You’ll see it. And you’ll know: It works.
Real people. Real results. The faces of It Works 2.0.
