Dermal Therapy: It Works. The background to our groundbreaking campaign.
We first ran our It Works campaign in 2024 in Australia, fuelled by insight provided by consumers’ unyielding belief about the Dermal Therapy product: “It works”. This campaign was a fully integrated 360° media rollout spanning nationwide out-of-home (OOH), in-store and digital assets. We brought the message to life with six loyal Dermal Therapy users and influencers who became the authentic faces of our brand.
We’ve repeated this campaign, bigger and better each iteration, across Australia in 2025 and we’ll again be repeating it in 2026.
But, in 2026, for the first time in not only the campaign’s history but the history of the brand, too, Dermal Therapy is hosting its first out-of-home campaign across the ditch. Like its Australian counterpart, our Kiwi campaign is running with the iconic faces and backing of some of social media’s most loved voices in skincare, fashion and sport. For two months across New Zealand, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across transport, street furniture and billboards, and you’ll know: “It works”.
We’ve repeated this campaign, bigger and better each iteration, across Australia in 2025 and we’ll again be repeating it in 2026.
But, in 2026, for the first time in not only the campaign’s history but the history of the brand, too, Dermal Therapy is hosting its first out-of-home campaign across the ditch. Like its Australian counterpart, our Kiwi campaign is running with the iconic faces and backing of some of social media’s most loved voices in skincare, fashion and sport. For two months across New Zealand, you’ll be seeing the very philosophy and foundation of the Dermal Therapy brand splashed across transport, street furniture and billboards, and you’ll know: “It works”.
Real people. Real results. The faces of It Works 3.0.
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Media Mentions
07/31/2026
Dermal Therapy’s “It Works” campaign turns skincare proof into billboard culture
Dermal Therapy expands “It Works 2.0” with 550+ billboards and influencer loyalists, betting that efficacy is the core decision driver in skincare.
07/31/2026
Dermal Therapy expands ‘It Works’ campaign to New Zealand
Dermal Therapy has launched ‘It Works 2026’ across Australia and New Zealand making it the brand’s largest campaign to date.
07/31/2026
Dermal Therapy goes from ‘back of the shelf’ to OOH takeover
This year’s campaign expands the footprint further, with more than 1,000 OOH sites across Australia and Auckland, alongside social and influencer amplification.
